Unleash the power of what the brain already wants to do.

Most books on donor behavior skim the surface, but Cherian Koshy goes deeper. Neurogiving unpacks not just why people give, but how our brains interpret need, identity, and connection.

Cherian Koshy is one of the most profound, ethical, and future-focused voices in fundraising today. This book puts into words what so many fundraisers have felt but haven’t been able to articulate.

This amazing book reminds us that fundraising isn’t about persuasion. It is about honoring the innate generosity found within each person. Neurogiving shows us how.

This is not just a book about fundraising—it’s a blueprint for rethinking human connection. With sharp academic insight and grounded empathy, Koshy uncovers the neuroscience behind real-world decisions. He shows us how to move past assumptions, connect with what truly matters, and design giving experiences that resonate deeply. This is precision meets purpose—science in service of generosity.

"Neurogiving couldn’t be more timely. As AI and data-driven tools reshape how higher ed institutions, healthcare systems, and nonprofits engage their supporters, this book offers a much-needed reminder: fundraising intelligence is about more than information—it’s about understanding the people behind the data. Cherian Koshy offers a compelling framework that blends neuroscience, behavioral insight, and ethical design to help organizations build trust and lasting generosity in an increasingly digital world. It’s a thoughtful, practical read—and one I’d recommend to anyone navigating the future of fundraising"

This groundbreaking book by Cherian Koshy offers an unprecedented exploration of neurogiving, a vital new insight that illuminates the intricate dance between the brain and the heart in philanthropic decision-making. With remarkable precision and profound compassion, he not only unveils the fascinating neural processes at play beneath the surface of giving but also offers a transformative framework for designing fundraising strategies that truly honor the complexity of the human brain and the inherent beauty of generosity. This book is an essential read for anyone seeking to understand and harness the power of altruism.

In a time when we're seeing chronic decline of donors to nonprofits but surging generosity in many other ways, it's clear that giving is an act that is deeply rooted in our brains. Fundraisers need to understand the neuroscience that explains the complexity of the brain and the beauty of giving. Neurogiving does exactly that. It's an essential resource fundraisers and board leaders to understand how to design fundraising that is grounded in the kind of research that matters most: how real people actually make decisions. This isn’t a how-to book. It’s a why-we-do book—and that makes all the difference.

For years, Cherian Koshy has espoused the need for nonprofits to provide donors with a "joy of philanthropy" experience. In this well researched, well thought out and well written book, Cherian brilliantly provides not only the neuroscience and behavioral theories behind why people want to do good but offers a blueprint for organizations to follow so supporters will joyfully participate in the act of giving. If you're a nonprofit CEO and/or fundraiser, run- not walk, RUN!- to get this book, read it and implement what Cherian suggests. The results will be: Higher donor retention, more effective fundraising, organizational growth, more people served and more impact in the community.

In the fundraising world, many believe that philanthropy is all about how well you can sell. Cherian Koshy’s book shouts, ‘It’s not about you—it’s about aligning with the donor!’ This is a must-read for CEOs, CFOs, Boards, and fundraisers alike.

I’ve often heard that fundraising is art and science. Koshy invites and compels us to reimagine fundraising as art driven by science, equipping us with the tools and knowledge to build stronger connections with donors.

The best fundraising books give you new tools. The rare ones give you a new lens. Neurogiving does both. It belongs on every fundraiser’s bookshelf.